Response to Article “The First Georgian Advertisement” Emil Avdaliani's

Abstract

The history of advertising in Georgia has attracted increasing interest from researchers. In 2018, a historian, Emil Avdaliani (PhD) published an article “The First Georgian Advertisement” in Tbilisi State Univesity Papers in the History of Georgia, vol. XIII. As the question so far remains understudied, each paper devoted to it deserves close attention. This review aims to respond
critically to Avdaliani’s article and discuss a number of viewpoints expressed in it. A close study of the article revealed frequent factual errors, low awareness of the points discussed and lack of necessary citations.